Five ways to rise through the Google rankings
Monday, February 8th, 20101. Create content that relates to the people who will search on google for your details. Some firms put their brand name or product name everywhere and use all the snappy buzzy phrases but this doesn’t help. You need lots and lots of articles that are relevant to people you want on your site.
2. Write well. Not everyone can write in a way that engages readers. Just doing it yourself if you are not a professional writer with a clear style, doesn’t help, because people will read a bit and then leave. The material you put up has to be to the point and well written. Don’t assume that people will read all your material - they will treat it like anything else. If it is not clear, lucid and to the point they go.
3. Don’t just copy all the latest internet ideas. Some audiences go for snappy headlines, click throughs, and pictures, but others want clear information. Decide if you are writing to a reader of the Sun or a reader of the Guardian.
4. Give the reader the chance to find you on every page by having your email, phone, fax and postal address everywhere.
5. Create more and more articles which include the words that people are likely to search for, and then give them the answers in a meaningful way.
If you want that summarised into one simple concept: write a lot about everything you sell in an informative and open way. That way people will find you with searches and you will go up the rankings.
If you would like to talk about this do give me a call on 01536 399 013 or email Tony@hamilton-house.com
Tony Attwood
