How many emails can you read a day?
By 2014 the average user of email will get over 9,000 email marketing messages a year, according to a report from Forrester reported in Advertising Age.
This number excludes all the junk that we get - these are proper adverts for real things that exist. That’s getting on for 40 messages for each working day of the year - at the moment the number is around 10.
A lot of these messages will never arrive because they will be stuck in dubious message folders or just deleted on their way in. Many more will never be read.
The only ways I can see to get through this clutter will be
a) to make sure the emails reach the right people directly (which means ever better email lists)
b) to make sure the subject line and the opening line really grab attention (as we have always had to do with sales letters)
c) the link to the web site takes the reader to a totally relevant page, not a general page
d) the message is lively, attractive, interesting, and (to use the old phrase) “grabs the reader by the throat).
If you are producing emails and want to run them by me any time, please do forward it to me, with a covering note saying you are asking me to review the piece. Email Tony@hamilton-house.com
Tony Attwood