You are currently browsing the Tony Attwood’s Blog weblog archives for the day 11/01/2008.
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- 11/07/2008: Some email ads do more harm than good
- 02/07/2008: A perfect piece of useless research
- 21/06/2008: Getting leads on the internet and via email
- 12/06/2008: The psychology of perception: it doubles your response rates
- 28/05/2008: The most cost effective form of advertising I have ever seen
- 01/05/2008: What do schools want to know?
- 17/04/2008: This is just the right time to do direct mail
- 10/04/2008: Who is watching whom?
- 06/04/2008: How common sense in direct marketing can do more harm than good
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Archive for 11/01/2008
Are blogs better than adverts?
11/01/2008 by Tony Attwood.
A survey of US journalists by Brodeur suggests blogs are having a huge impact on the news - and not just on the news itself but also on the tone and editorial direction of the news.
The report says journalists do not feel that blogs generate exclusives; rather they see them as helpful in generating context and angles. As a result, 70% of reporters admitted to checking blogs regularly.
So… what? Well, it means that if you want your company to be noticed more, you need to be blogging more.
The problem is that not all companies possess anyone on the staff who is able to write a blog in an interesting and stimulating manner - nor do they have the ability to create a blog that is going to be noticed. We’ve all heard of blogs that get picked up by the nation, and have millions hanging on every word - but these are extremely rare and don’t normally deal with the every day world of manufacturing etc. Most blogs are read by virtually no one.
As with everything else there are ways of writing and ways of publishing blogs that get them read - and where that does happen there can be great results (providing of course you are saying things that are of interest to the wider world. Blogs that merely reflect on the fact that you have just launched a new version of the VX190plJU software tend to have a more limited appeal.)
The best routes thus far seem to be linking blogs to web sites, linking them to a regular email news or commentary service, and linking them to PR and direct mail campaigns. One survey which we reported earlier, suggested that pound for pound, blogging brings in far more revenue than using services such as Ad Words.
We (that is Hamilton House) have been experimenting a lot with blogs, and we are now trying to replicate the findings about Ad Words. Thus far we have had some real success in getting these notes noticed - both as email news items and through blogs.
If you would like to talk about it, do give me a call on 01536 399 000.
Tony Attwood
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