How to get a cheap marketing manager

14/12/2007 by Tony Attwood.

One of the biggest problems that affects many companies in terms of marketing is actually pulling together all the ideas and making sure everything happens on time, as you want it.

Let me offer a couple of examples:

You know that you ought to be getting a significant direct mail campaign running in January, but somehow December has slipped by and it hasn’t been written, and hasn’t been printed. In the end you are forced to run last year’s promo again, which is ok, but not ideal. And worse it goes out a bit later than you meant.

Or you feel that you ought to be trying e-mail but are unsure what sort of text works, and don’t get around to arranging the broadcast.

And as for the thought of organising a test mailing with five different covering letters to see which one works best, and which person you ought to be mailing… there simply isn’t the resources to do it.

Hamilton House runs a service - VELOCITY - in which we act as your marketing department. We are highly pro-active, putting forward ideas, checking the results of test mailings, ensuring that materials get printed on time and so on. You are of course in complete control and nothing is done without your signing it off - but it does mean when you want information, when you want to organise a test mailing - or indeed anything - you just pick up the phone, we know all about your work, and we make it happen. At once.

VELOCITY has a monthly charge - how much it is depends on how complex your operation is, but £250 a month is quite common - far less than taking on a full-time professional in your office. There’s no long term contract - you can just stop if you don’t feel it is worth it.

If you’d like to discuss the process, please do call 01536 399 000 and ask for myself or Stephen - we’ll be pleased to talk it through with you. No obligation of course.

Tony Attwood

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